Uses and Gratifications theory

Uses and Gratifications is much like the McQuail's theory.

This theory exercises the idea that we all need a use to consume media, so that we receive a specific gratification from it.

An example of this would be myself watching BBC NEWS, for information purposes, to 'satisfy curiosity and general knowledge'.

The 'use' within this example is the information, and the gratification is the result of it-which was to 'satisfy curiosity and general knowledge'.

Above is another example in diagram form, including the topic of social media.